To increase their visibility in the crowded Minneapolis/St. Paul metro market, OMNI has been developing a bigger point of sale strategy. We have been working with them to design brand items like these branded case trays to make a bigger visual impact in the busy liquor and grocery stores they appear in.
These case trays use a simplified version of the OMNI logo that we’ve been incorporating into more and more of the marketing materials. We’ve also removed the bear icon from the logo itself and have been experimenting with more playful ways to incorporate him. In this instance, he wraps the trays so that when stacked next to one another, the picture is completed.