Identity work for an upcoming full-service buddy trip headquarters, providing the planning and arrangements of golf outings. They promise to serve the group in all details not just travel arrangements.

Center Cut refers to hitting that perfect drive right down the middle of the fairway landing between two stripes of grass mowed in the opposite direction or when you hit that perfect putt that leaves little doubt it is going in the middle of the hole.

The client wanted something that appeals to that feeling of perfection to every golfer.

Here are some of the alternates presented during the process.