COMPANY VALUES

• Integrity
• Education
• Family
• Wine Isn’t Just Our Business, Its Our Passion
• Quality
• Farming
• Sustainability
• Science
• Location – Embracing South Dakota
• Nature
• Shared Midwestern Values

UNIQUE QUALITIES

• Formal Science Background
• Tons Of Family History
• Great Memorable Name
• Name Itself Has Brand Equity – Seed Farm…
• Wine-Maker – Farmer And Scientist Found Artistic Voice Best Expressed Through His Wine
• Willing To Own That Cold Hardy Is Different And That Is A Good Thing.
• Open Minded

BACK STORY

Growing up just outside Brookings, SD on a generational family farm, I learned the value of hard work, determination, and the importance of taking responsibility seriously.

As a teen, I grew curious about progress, about learning new ways to farm, taking advantage of modern tools, new knowledge, and changing tastes, so I left the farmed andenrolledIncollegetostudyagronomy. Ididn’tjustwanttofarm,Iwantedtobe part of shaping farms of the future.

As a young adult, I became a scientist. I worked on new ideas for improving crop production, sustainability, and plant biology. I helped create new varieties and products to improve and modernize farming.

After a time, I felt curious again, curious as to what I could do if I brought my new wisdom back to my own family farm. I then joined my father and together we revolutionized our own brand of farming.

Now, it’s happened again, time to grow, to change, to employ my new wisdom to something new, to recreate something old into something new again.

——-

BRAND STORY

I’ve been a lot of things in my life and in each role I’ve learned invaluable lessons that challenged my perspective and those new ideas made me better, more curious, it made me want better, it drove me to create opportunities for others to experience the world through a new lens.

As a farmer I learned family values, hard work, and responsibility. As a scientist, I learned process, discovery, and repeatability, and finally, now, I find myself becoming an artist, where each day I’m learning new tools for self expression, creating engaging experiences,andbringingallthattogetherintomyfavoriteseasonoflifeyet -bringing joy and surprise to my audience though my wine

Converse Wine Co.

Growing Grapes, Pushing Boundaries, Creating Joy