It’s Like This & It’s Like That
OMNI Brewing out of Maple Grove, Minnesota is a young but quickly growing craft brewery. They compete in the crowded Minneapolis/St. Paul metro area and wanted to redesign their cans to better help them stand out in the market.
These two styles were a hop experiment for New England IPA enthusiasts. Exactly the same recipe was used with the only change between them was the type of hop used. It’s Like This used citra hops and It’s Like That used mosaic hops.
The pair the two together they were given complementary names with a 90s hip-hop theme to visually and conceptually tie them together. The design uses a bold striped background to help tie together the theme.