Founded in Stevens Point, Wisconsin by Drs. Tony & Emily Stevenson, Stevenson Family Chiropractic (SFC) opened its doors in June of 2020. Focused on chiropractic health for the whole family throughout the lifespan, they provide unique services in family wellness, pediatric health, pregnancy care, and the Webster technique.
Identity & Branding
SFC knew they wanted their identity to reflect the community of Stevens Point, WI with a special focus on the natural environment. They hoped that tall pine trees could be sewn into the logo itself. We worked together to come up with a variety of approaches including possibilities for sub-marks to be used in social media.
The final identity included a wide variety of combinations of the text, the mark, and enclosure shapes to ensure they could be very flexible with the brand depending on its use. Only a few of the many combinations are shown here.
To promote the unique nature of the practice and to support the tall trees of their final logo, we designed vertical business cards to help capture more attention.