• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Elbongurk - Graphic Design, Branding, & Marketing || Stevens Point, WI

Stevens Point Design & Branding Services

  • Work
  • About
  • Contact
  • Blog

Waypoint Spine

January 8, 2019 by Elbongurk

Logo, Identity, Branding, Business Set, & Digital and Traditional Marketing Materials 

The Goal

To help build a strong, recognizable brand for this new orthopedic spine practice.

The Client

A team of orthopedic specialists including surgeons, physician’s assistants, physical therapists, and nurses opening private practice spine clinics in two locations in central Wisconsin.

The Identity

The founding members named the practice Waypoint Spine as a nod to travel and navigation along with a connection to place. When we first met with the Waypoint team, they expressed a strong desire to incorporate a compass into the logo to further emphasize this.

Initial Concepts

Initial identity concepts focused on different representations of the compass idea. Some also incorporated the idea of place using a compass arrow that could also be read as a tall pine tree as is iconic of Wisconsin forests.

 

Final Identity

The final identity was chosen because the mark was able to be read two ways. It could be seen as either a simplified compass pointing north or representative of vertebra which was great for a group focused on spine care.

 

Stationary Set

 

Billboards

Central Ave, Marshfield, WI


HWY 39/51 North, Wausau, WI


Examples of some branded posts as part their social media marketing strategy

 

About Elbongurk

We’re a tiny design firm located in Stevens Point, Wisconsin. Our focus is creating memorable brands, industrious illustration work, and, of course, polished print projects.

Primary Sidebar

Email Newsletter

Sign up to receive updates and to hear what's recently been going on!

Let’s Connect

  • Email
  • Facebook
  • Twitter

Recent Posts

Converting Sass to CSS

Creating a Simple, Responsive Rotating Banner

Using Modernizr to Implement the HTML5 Shiv

Using Inspect Element in Safari

Footer

Our Location

We’re a tiny design firm located in Stevens Point, Wisconsin.

3116 Vine Street
Stevens Point, WI 54481

715.966.0379

Start a Project

Interested in working with us? The best way to get in touch is to fill out our contact form.

You could also shoot us an email at hello@elbongurk.com

Let’s Connect

  • Email
  • Facebook
  • Twitter

© 2023 Elbongurk, LLC, a company born of ♥