CBP Presentation of Designing Transitions

Are you struggling to make your brand stand out in this busy craft beer market? We recently presented an updated version of our Designing Transitions talk for the Craft Beer Professionals community.

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding can be a lifeline, helping breweries make the right moves to reach their target audience.

We’ll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy.

Check out the talk at youtube.com/@CraftBeerProfessionals.