Living Smart Granola

Creating a granola brand as authentic as its owner

Living Smart Granola, a family-owned startup known for its allergen-free, gluten-free, and refined sugar-free granola, was thriving at local markets but faced growing pains.

The Challenge

How do you expand your customer base beyond the local market while remaining true to your core values?

Living Smart Granola, a family-owned startup known for its allergen-free, gluten-free, and refined sugar-free granola, was thriving at local markets but faced growing pains. With increasing demand, they needed to upgrade their branding and packaging to match their business growth. Their goal was to expand their customer base beyond the local market while remaining true to their core values—providing high-quality, wholesome food for the allergy and picky eater communities.

Core Products: 5
Brand Assets: 11
PSLs: 0

We had such a great experience working with the wonderful people at Elbongurk. They were super patient with us and guided us through everything. They have some incredibly talented people working there; can't recommend them enough!

What We Did

We began with a deep-dive interview to understand the company’s core values, audience, and growth goals.

The discovery phase revealed Living Smart’s unique positioning as a brand that emphasizes “food is love,” particularly for mothers seeking safe, delicious options for children with dietary restrictions.

The Results

We positioned Living Smart Granola to scale beyond the local market, reaching a broader audience while staying true to their values.

Branding

Rebrand & Full Identity Extension

The refreshed identity offers versatility, allowing it to be featured on everything from packaging to merchandise.

Packaging

Focus on Locality

Celebrating a strong love for Pennsylvania, home, and all the local love the brand has earned.

Packaging

Label-less Packaging

Packaging without PSLs helps create more time for baking and selling their products and less time packing them.

Branding

Unified Product Design

Designed to reflect both variety and consistency, helping consumers easily identify different flavors while reinforcing the brand’s cohesive identity

Branding

Merchandise Extensions

The updated logo was designed with flexibility in mind, making it easy to apply to various merchandise, helping superfans spread the word about Living Smart Granola’s mission.