Converse Wine

Creating a craft wine brand with true grit

Growing up just outside Brookings, SD on a generational family farm, Converse Wine needed branding and packaging that showed hard work and determination.

The Challenge

How to develop a wine brand as elegant as its product but as down to earth as its owners?

Growing up just outside Brookings, SD on a generational family farm, Converse Wine needed branding and packaging that showed hard work and determination. They needed that new brand to be developed for a set of four initial wines that were to be produced.

Wines: 4
Brand Assets: 15
Unique Illustrations: 4

What We Did

We began with a deep-dive interview to understand the company’s core values, audience, and growth goals.

The discovery phase revealed that Converse Wine had tons of family history and a great memorable name. The name itself having brand equity from a seed farm. We extended the brand from that to being about the pursuit of growing grapes, pushing boundaries, and creating joy.

The Results

We targeted the brand towards the overwhelmed wine consumer who may want a more simple down to earth quality product.

Branding

Brand & Full Identity Extension

The developed identity offers versatility, allowing it to be featured on everything from packaging to merchandise.

Packaging

Bottle Architecture

Designed to reflect both variety and consistency, helping consumers easily identify different flavors while reinforcing the brand’s cohesive identity.

Illustration

Custom Illustration

Each bottle highlighted a custom illustrated animal to build up a cohesive brand story across the initial four products.

Branding

Brand Guide

For deploying this new brand, we developed a brand guide in order to help ensure consistency across any media use for Converse Wine.

Branding

Merchandise Extensions

The branding assets was designed with flexibility in mind, making it easy to apply to various merchandise, helping superfans spread the word about Converse Wine.