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Nicole's Best

Creating a brand of gluten free flours with precision

Nicole's Best needed packaging for its line of gluten free flours that accompany its award winning Gluten Free on a Shoestring blog and book series.

Nicole's Best Gluten Free Flour Products

The Challenge

How do you extend a popular blog and book brand to a packaged product offering?

Frustrated with poor quality gluten free ingredients in the market, Nicole’s Best developed their own blend of gluten free flour that results in the consistent, high quality baked goods featured on her Gluten Free on a Shoestring blog and book series. They needed help creating a package design to make the brand as compelling as its baked goods, so that Nicole’s Best will stand out as the easy choice for pastry chefs and parents or caregivers who know their kids deserve nothing less.

Recipes
700+
Flour Sizes
2
Gluten Free
100%

What We Did

We began with a deep-dive interview to understand the company’s core values, audience, and growth goals.

The discovery phase revealed Nicole’s unique positioning as a brand that emphasizes that food is emotionally charged, and is as much about presentation as it is flavor. Creating a strong positive emotion with every bit of the brand.

Nicole's Best Gluten Free on a Shoestring Book
Nicole's Best Gluten Free Baking Items
Nicole's Best Owner

The Results

We targeted the brand towards connecting with the already thriving community Nicole's Best has built to be its best brand ambassadors to give others the opportunity to try the flour.

Nicole's Best Gluten Free Flour Identity

Branding

Brand & Full Identity Extension

The developed identity offers versatility, allowing it to be featured on everything from packaging to merchandise.

Nicole's Best Gluten Free Flour Packaging

Packaging

Branded Pouch

Designed to capture the brand but also provide very precise product guidance and instruction that the Nicole's Best community has come to expect.

Nicole's Best Gluten Free Flour Packing Paper

Illustration

Packing Paper

Branded packing paper provides a bit of extra uniqueness upon box opening for a product that is online only.

Nicole's Best Gluten Free Flour Instructions

Illustration

Instructions

Included in the packaging is a custom illustrated step by step instruction guide for best use of the flour.

Nicole's Best Gluten Free Flour User Guide

Packaging

User Guide

Also included in the packaging is a custom usage guide for measuring out needed ingredients for best use.