Nicole's Best
Creating a brand of gluten free flours with precision
Nicole's Best needed packaging for its line of gluten free flours that accompany its award winning Gluten Free on a Shoestring blog and book series.
The Challenge
How do you extend a popular blog and book brand to a packaged product offering?
Frustrated with poor quality gluten free ingredients in the market, Nicole’s Best developed their own blend of gluten free flour that results in the consistent, high quality baked goods featured on her Gluten Free on a Shoestring blog and book series. They needed help creating a package design to make the brand as compelling as its baked goods, so that Nicole’s Best will stand out as the easy choice for pastry chefs and parents or caregivers who know their kids deserve nothing less.
- Recipes
- 700+
- Flour Sizes
- 2
- Gluten Free
- 100%
What We Did
We began with a deep-dive interview to understand the company’s core values, audience, and growth goals.
The discovery phase revealed Nicole’s unique positioning as a brand that emphasizes that food is emotionally charged, and is as much about presentation as it is flavor. Creating a strong positive emotion with every bit of the brand.
The Results
We targeted the brand towards connecting with the already thriving community Nicole's Best has built to be its best brand ambassadors to give others the opportunity to try the flour.
Branding
Brand & Full Identity Extension
The developed identity offers versatility, allowing it to be featured on everything from packaging to merchandise.
Packaging
Branded Pouch
Designed to capture the brand but also provide very precise product guidance and instruction that the Nicole's Best community has come to expect.
Illustration
Packing Paper
Branded packing paper provides a bit of extra uniqueness upon box opening for a product that is online only.
Illustration
Instructions
Included in the packaging is a custom illustrated step by step instruction guide for best use of the flour.
Packaging
User Guide
Also included in the packaging is a custom usage guide for measuring out needed ingredients for best use.