- Beverage
- Wine
- Illustration
Petoskey Brewing
Creating a line extension series that highlights its donation to a non-profit
In an effort to raise both awareness and money for Michigan-based human societies, Petoskey Brewing is launching a new series highlighting rescue dogs and their stories.
The Results
Not only did we design the can architecture, but we also supplied materials for sharing in social media.
Branding
Brand & Full Identity Extension
The initial release, Peanut Butter Wheat, Franklin the adorable pit bull-mix is front state. He belongs to the brewery owner and inspired the series.
Packaging
Can Architecture
Key design elements include a call out to the donated cause, custom illustration, and co-branding between the non-profit and the brewery.
What to see more?
If you enjoyed reading about Petoskey Brewing, check out our work with these other brands as well.
