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    3116 Vine Street
    Stevens Point WI, 54481
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    129 Falmouth Road
    Falmouth ME, 04105

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Petoskey Brewing

Creating a line extension series that highlights its donation to a non-profit

In an effort to raise both awareness and money for Michigan-based human societies, Petoskey Brewing is launching a new series highlighting rescue dogs and their stories.

Petoskey Brewing Rescue Ale Can Design

The Results

Not only did we design the can architecture, but we also supplied materials for sharing in social media.

Petoskey Brewing Rescue Ale Branding

Branding

Brand & Full Identity Extension

The initial release, Peanut Butter Wheat, Franklin the adorable pit bull-mix is front state. He belongs to the brewery owner and inspired the series.

Petoskey Brewing Rescue Ale Label

Packaging

Can Architecture

Key design elements include a call out to the donated cause, custom illustration, and co-branding between the non-profit and the brewery.