Omni Brewing Company
Fractional design for a quickly growing craft beer business
Omni Brewing out of Maple Grove, Minnesota is a young but quickly growing craft brewery. Established in 2015, they compete in the crowded Minneapolis/St. Paul metro area and wanted to redesign their cans to better help them stand out in the market.
The Results
As a fractional designer for Omni Brewing, we were able to continually work on their branding, extending it from the original can designs to custom case trays, vehicle wraps, interior design, festival tents, and more.
Branding
Can Architecture
We created consistent branding across Omni's flagship, specialty, and seasonal line ups. We employed custom illustration and gold reflection on cans that carried higher price points.
Branding
Case Trays
We also worked with Omni Brewing to design brand items like these branded case trays to make a bigger visual impact in the busy liquor and grocery stores they appear in.
Branding
Signature Series
The team at Omni decided it was past due to can their signature lager. We worked with them to design a can that felt like like an homage to the past, when easy drinking lagers were king.
Illustration
Seasonal Series
As a playful 2021 holiday release, Omni brewing has made You Serious, Clark? A triple IPA that packs a serious punch to help us all get in the holiday spirit as well as get through the stress of the season.
Illustration
Specialty Series
For those of us looking for a tasty New England IPA can look no further than Omni's rotating NEIPA series inspired by some of their favorite movies.