Rebranding, Can Design, & Marketing Materials for Promotional Campaigns
OMNI Brewing out of Maple Grove, Minnesota is a young but quickly growing craft brewery. They compete in the crowded Minneapolis/St. Paul metro area and wanted to redesign their cans to better help them stand out in the market.
Malt Shop Series
OMNI has several flagship brews, but are best known for their speciality beers, so at the heart of their new lineup is a series of milkshake IPAs featuring rotating fruit flavors.
To help signal that the can marks a speciality beer sold at a higher price point, I hand lettered and and assembled an emblem to be prominently displayed on the cans. I also worked up some fruit illustrations to highlight the particular fruits that are used in each of the Malt Shop varieties.
The New England IPA Series
These styles were a hop experiment for New England IPA enthusiasts. Exactly the same recipe was used with the only change between them was the type of hop used.
They were given complementary names with a 90s hip-hop theme to visually and conceptually tie them together. The design uses a bold striped background to help tie together the theme.
FAD NE DOUBLE IPA SERIES
The best seller in the OMNI arsenal is FAD, a double IPA that packs a punch. To celebrate, they released two limited release variations, FAD Vanilla and FAD Double Dry Hopped.
FLAGSHIP BREWS AND SEASONALS
OMNI likes to keep it fresh offering a variety of seasonals and quickly changing varieties.