Malt Shop Series
OMNI has several flagship brews, but are best known for their speciality beers, so at the heart of their new lineup is a series of milkshake IPAs featuring rotating fruit flavors.
Malt Shop Sub-branding
To help signal that the can marks a speciality beer sold at a higher price point, I hand lettered and and assembled an emblem to be prominently displayed on the cans. I also worked up some fruit illustrations to highlight the particular fruits that are used in each of the Malt Shop varieties.
The background color for the cans is a minty aqua reminiscent of the 1950s soda shop that the series is named after.
Former Crowler Design (center) New Crowler Designs (left & right)