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OMNI Brewing – Series Can Design

December 4, 2018 by Jillian Noble

Malt Shop Series

OMNI has several flagship brews, but are best known for their speciality beers, so at the heart of their new lineup is a series of milkshake IPAs featuring rotating fruit flavors.

Malt Shop Sub-branding

To help signal that the can marks a speciality beer sold at a higher price point, I hand lettered and and assembled an emblem to be prominently displayed on the cans. I also worked up some fruit illustrations to highlight the particular fruits that are used in each of the Malt Shop varieties.

Can Coloring

The background color for the cans is a minty aqua reminiscent of the 1950s soda shop that the series is named after.

 

  Former Crowler Design (center) New Crowler Designs (left & right)

 

 

About Jillian Noble

Creative Director & Brand Strategist - focused almost exclusively on the craft food and beverage industry since 2018.

Before launching Elbongurk, I worked as a creative director and senior designer for Pottery Barn, Target, and West Elm. I also spent nine years teaching branding and package design classes in the graphic design program at the University of Wisconsin-Stevens Point. Now, Elbongürk is my sole focus.

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