District One Brewing
Creating a unified brand across a number of signature craft beers
A new brewery landed in Stevens Point, WI in early 2020. They began building their lineup with taproom only brews, but in late 2020, District 1 Brewing Company began releasing their signature beers in cans.
The Results
The overall can design was inspired by the brewery itself which was once home to a Red Owl grocery store. The nearly 7,000 sq. foot building has been totally transformed and is now a very modern looking industrial detailed building.
Branding
Can Architecture
Under the bar is a series of these very eye-catching panels of suspended metal which are represented on the can as the diagonals framing the front of the can.
Branding
Flagship Cans
The flagship cans use a limited color scheme-black and grey connecting to the brewery which will be carried throughout the series, and then a specific color which represents the brand.
Illustration
Sisu Series
Sisu is a Finnish concept that loosely translates to mean stoic determination. This can design is meant to evoke the sense of Sisu while paying homage to the beauty of rural Finland.
Illustration
Golf Series
District 1 often does collaboration beers for various sporting events. We designed this series for them for a to commemorate a PGA Senior Tour round that was held in their area.
Illustration
Oddity Series
District 1 introduced a fun set of raddler beers over the summer in their "Oddity series". We worked with to create a light illustration series to to go along with it.